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Sun Media's New and Free News Streaming iPhone Application Ranks Top 5 in Canada's App Store

MONTREAL, QUEBEC -- (Marketwire) -- 03/04/10 -- The free news streaming application developed by Sun Media and Five Mobile for Apple's iPhone has seen rich success thus far. Launched in December 2009, the application is now one of the Top 5 most downloaded applications in Canada. Simple to configure, it brings users exclusive news from Sun Media's network, including Toronto Sun, Ottawa Sun, Winnipeg Sun, Calgary Sun, Edmonton Sun and London Free Press.

With this application, readers receive personalized news on their iPhones in real time. From monitoring stock prices to viewing various photo galleries, readers can choose the news that interests them. The application is always available for download via the App Store or from any Sun Media newspaper website.

"This new application allows us to provide relevant content to our readers anywhere, anytime. It's been designed with the end-user in mind, making it the most user friendly and customizable app out there. With our customer-based approach, the application quickly became a favorite, standing out from the competition, says Francis Beaulieu, Director of Mobile and User Identity Products. The application was developed in collaboration with Five Mobile Inc., its expertise has largely contributed to the success of the application."

Ameet Shah, VP, Sales & Business Development, Co-Founder of Five Mobile Inc., says "working closely with Sun Media, a leader of Canadian information and content, has enabled us to develop a simple, effective and exclusive application that attracts people eager for up- to-the-minute news."

Sun Media's mobile strategy will soon cross another milestone when it launches an application that streams news and information to the BlackBerry network. This launch is expected in March 2010.

Sun Media Corporation

Sun Media Corporation, a division of Quebecor Media, is Canada's largest newspaper publisher, with close to 15.0 million copies published each week. With 42 paid-circulation and free dailies throughout Canada, all with their own dedicated websites, and more than 220 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language papers are leaders in providing local news and information. Sun Media Corporation aggregates the activities of Canoe.ca, an integrated company offering e-commerce, information and communication services. It owns the Canoe Network, which attracts 9.2 million unique visitors per month in Canada, including more than 4.1 million in Quebec. Sun Media Corporation is also involved in the operation of SUN TV, a general interest television station in Toronto, and provides a range of commercial printing and related services as well as distribution for newspapers, flyers and magazines. For additional details, visit our parent company's website at www.quebecor.com.

Five Mobile

Five Mobile creates interactive mobile applications and websites, working with many of the top brands and enterprises in the space. Five Mobile takes mobile ideas from concept to completion and simplifies the creation and optimization of solutions across all mobile platforms. The company is headquartered in Toronto, Canada. For more information, please email [email protected] or visit www.fivemobile.com.

Contacts:
Sun Media
Francis Beaulieu
Director Mobile and User Identity Products
514-504-2796
Mobile: 514-290-1105
[email protected]

Five Mobile
Ameet Shah
VP, Sales & Business Development, Co-Founder
416-479-0335
Mobile: 416-804-9197
[email protected]

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