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Utah's Digital Media Community to Have a Place to Roar

PushButton Summit debuting Digital Uproar to build industry-specific social sharing.

SALT LAKE CITY, March 9 /PRNewswire-FirstCall/ -- Attendees at the PushButton Summit convening in Salt Lake City March 9-10 will meet their peers in the digital media community face to face. Those new personal connections can continue to grow in an online "knowledge networking" community called Digital Uproar, provisioned from social media products company SpectrumDNA, Inc. (OTC Bulletin Board: SPXA).

Launching at the conference, www.digitaluproar.com aims to be a community-driven utility to encourage digital media artists, technicians, executives and other stakeholders to share and interact with ideas, events, places, products, and potential business opportunities.

"There's tremendous momentum and excitement in Utah's digital media industry, a lot to roar about, if you will," said Steven Roy, USTAR Central Utah technology outreach director. "We want to give companies and individuals the ability to reach out, work together, and accelerate the industry's growth."

Digital Uproar is based on a social engine technology called PlanetTagger developed by SpectrumDNA, Inc. of Park City, Utah. It is an integrated social marketing and messaging application that provides the members of the Utah Media industry a way to post, share, and map information relevant to their industry and company.

The technology allows users to automatically and simultaneously update their Twitter and Facebook feeds (and soon Flickr, YouTube and LinkedIn). The application is location-enabled, so users' posts tie to specific locations, people and events within Uproar, in addition to their own websites. This creates critical mass for the community's collective social media activities, and makes for a powerful and efficient way to promote events, seek feedback, or identify new business partners.

"SpectrumDNA is a 'social nicheworking' products company,'" said CEO Jim Banister. "We build customer-branded applications that engage and empower the members of any affinity group. PlanetTagger is unique in that it treats people, places, events and media with equal importance, then integrates the most popular general social media utilities."

Key influencers within the community are invited to engage in their ongoing social activities through, in this case, Digital Uproar, Banister said. "The net result is more relevant subject-specific social sharing that is archived, curated and geo-tagged in one place--contextual to the community--instead of across many social media sites."

"Place matters to the Utah digital media community," said Roy. "So do events and ideas. The Digital Uproar site is going to enable stakeholders in the Utah media industry to meet, interact, test concepts, and ultimately do business online. We think it will accelerate the growth of the industry in our state through fostering connections and collaboration. Digital Uproar can also support ongoing Utah Cluster Acceleration Partnership project plans to grow digital media."

The online community is free and available to companies and individuals whether they attend the PushButton Summit or not, said Roy.

About PushButton Summit

PushButton Summit 2010 is Utah's premiere Digital Media Summit for digital animation, gaming, mobile distribution, web development, movies and entertainment. The purpose of this two-day event is to bring together world-class industry and technology leaders, entrepreneurs, students and community executives to discuss the latest in what's pushing the creation and use of digital media. It is also to create awareness in Utah's digital media and entertainment industry and allow local talent, business leaders, investors and others to share ideas and collaborate around this growing industry. For more about the PushButton Summit for digital media, visit www.pushbuttonsummit.com.

About USTAR

The Utah Science Technology and Research initiative (USTAR) is a long-term, state-funded investment to strengthen Utah's "knowledge economy" and generate high-paying jobs. Funded in March 2006 by the State Legislature, USTAR is based on three program areas. The first area involves funding for strategic investments at the University of Utah and Utah State University to recruit world-class researchers. The second area is to build state-of-the-art interdisciplinary facilities at these institutions for the innovation teams. The third program area involves teams that work with companies and entrepreneurs across the State to promote science, innovation, and commercialization activities. For more information, go to www.innovationutah.com or follow http://twitter.com/Innovationutah.

About SpectrumDNA

Based in Park City, Utah, SpectrumDNA, Inc. is a digital studio that creates social media applications that are engines of engagement (or "enginets"), empowering users to take an active, measurable role in their online communities. These private-label applications can be easily configured and branded for media outlets and advertisers to capture specific audience behaviors, and to develop advertiser-safe user-generated and user-marketed content. Enginets can be leveraged for both short-term promotions and for building long-term assets, and employ both a centralized experience (online or mobile web destination) and distributed experience (widgetry, iPhone apps, feeds, etc).

SOURCE SpectrumDNA, Inc.

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