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ERISTOFF-The Vodka From the Land of the Wolf-Launches Official Snowbombing Festival iPhone App

LONDON, UNITED KINGDOM -- (Marketwire) -- 04/01/10 -- Editors Note: There is a photo associated with this press release.

ERISTOFF has launched the official iPhone app for leading European winter snow and music festival Snowbombing.

The ERISTOFF Snowbombing 2010 Guide iPhone app includes exclusive interviews with DJs, a guide to Mayrhofen, and the full festival line up. The free iPhone app also features a secret guide to the resort from Mayrhofen resident and ERISTOFF pro rider, Joe Tyler. The bespoke ERISTOFF Snowbombing 2010 Guide iPhone app also includes a last minute opportunity to win a pair of tickets for next week's Snowbombing Festival for those who thought they might miss out.

Entrants simply need to download the ERISTOFF Snowbombing 2010 Guide iPhone app from the iTunes App Store to be in with a chance, and the winner will be selected on Thursday 1st April.

Snowbombing, 'the world's greatest show on snow', is a week-long festival which combines winter sports with live music from world-class DJs and bands in the Austrian resort of Mayrhofen. The festival will culminate in a secret party hosted by ERISTOFF, the 'Party in the ERISTOFF Forest' featuring Fatboy Slim, DJ Yoda and hip-hop pioneers De La Soul.

ERISTOFF is also offering fans the chance to win two tickets to Snowbombing 2011. By uploading and tagging pictures of themselves and friends enjoying an ERISTOFF Icy Black - ERISTOFF Black layered over lemonade - onto the ERISTOFF - From The Land Of The Wolf Facebook fan page wall in a 'Tag-to-Win' competition.

From creating unique experiences at The Brits Snow and Music Festival and The Big Snow Festival to hosting one of the best closing parties at Snowbombing, ERISTOFF will be the apres-ski drink of choice for those who love the wild nature of the mountains this season. For more information join the ERISTOFF - From The Land Of The Wolf fan page on Facebook.

Notes To Editors:

About Snowbombing:

- Celebrating its sixth year in the Alpine town, Snowbombing allows access to the entire Zillertal Super Ski Area - a white winter wonderland of epic proportions. The 'Party in the ERISTOFF Forest' takes place on Friday 9th April from 6pm and festival-goers will be able to enjoy performances from Fatboy Slim, Friendly Fires, Editors, Doves, The Enemy and 2manydjs among many others, ensuring a week of great music. For more information please go to www.snowbombing.com

About ERISTOFF:

- Made from 100% pure grain, ERISTOFF is triple-distilled and charcoal-filtered for absolute purity. The end result is a premium, vodka with a creamy, lightly sweet taste and a great length of finish. No surprise that it won Gold Medal in the 2008 International Spirits Challenge

- ERISTOFF originates from the wild and untamed landscape of Georgia - originally named "Virshan" by the Persians meaning 'the land of the wolf'. The Eristhavi, "heads of the nation", were noble warrior Princes. The authentic vodka recipe was created by the Eristoff family in 1806 and has been kept a closely guarded secret ever since.

- ERISTOFF is now the market leading vodka brand across France, Austria, and Portugal. It is hugely popular across Europe selling over 1.8 million cases annually across the region and now ranks in the top ten international vodka brands

- ERISTOFF vodka is available in two varieties - ERISTOFF Original premium vodka and ERISTOFF Black.

- ERISTOFF Black is a unique wild berry flavoured black spirit that does not like to mix when poured; with the result that it creates distinctive naturally-layered drinks when added to mixers.

- The three lead serves which are already taking the UK by storm are:

     - Bloody Black ERISTOFF (ERISTOFF Black layered over cranberry juice)
     - Icy Black (ERISTOFF Black layered over lemonade)
     - Muddy Black ERISTOFF (ERISTOFF Black layered over cola)

- ERISTOFF Premium Vodka RRP Pounds Sterling 12.49 for 70cl

- ERISTOFF Black wild berry spirit RRP Pounds Sterling 12.49 for 70cl

About ERISTOFF Snowbombing Guide 2010 iPhone app competition:

- Geographical Restrictions: UK residents only

- Age restrictions: 18 years and over

- Full Terms and Conditions of entry can be found within the ERISTOFF Snowbombing Guide 2010 iPhone app

To view the photo associated with this press release, please visit the following link:

http://media3.marketwire.com/docs/eri800.jpg

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Contacts:
Shine Communications
Tyler Peters
020 7100 7100
[email protected]

Shine Communications
Fred Chesher
020 7100 7100
[email protected]

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