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Research and Markets: US Mobile Advertising and eCommerce Revenues, With Forecasts to 2015

Research and Markets (http://www.researchandmarkets.com/research/a548b3/us_mobile_advertis) has announced the addition of the "US Mobile Advertising and eCommerce Revenues, With Forecasts to 2015" report to their offering.

The report forecasts that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In view of this, prospects for revenues from mobile advertising and mobile eCommerce are considerable, and the report predicts each will increase by +37% CAGR and +65% CAGR respectively, between 2009 and 2015.

This 36 page report examines mobile advertising and eCommerce via handsets in the US to 2015, and is divided into two sections. The first section provides analysis and forecasts for ad revenues across SMS, Display and Search, and for mobile eCommerce revenues up to 2015.

The second section is given over to an analysis of the following drivers to mobile eCommerce and mobile advertising:

  • Smartphone subscribers (with forecast to 2015)
  • 3G subscribers (with forecast to 2015)
  • Mobile internet users (with forecast to 2015)
  • Applications (including in app advertising)
  • Location based services, eCommerce, and advertising
  • Mobile coupons and payments
  • Social networking
  • Video (including in video advertising)
  • Music

Key Topics Covered:

Methodology

eCommerce via mobile handsets

  • Opportunities
  • Revenue forecasts to 2015

Mobile advertising

  • Opportunities
  • Mobile ads served in the US: Feb 2009 to Feb 2010
  • Top devices served with mobile ads in the US: Feb 2010
  • Revenue forecasts to 2015

Drivers to mobile ad and eCommerce revenues

  • Smartphones
  • 4G roll out
  • Mobile internet usage
  • Applications
  • Location based services and advertising
  • Mobile payments
  • Video
  • Social networking
  • Music

Bibliography

About Coda Research Consultancy

Companies Mentioned:

  • ABC.com
  • ABI
  • AdMob
  • Amazon
  • Apple
  • AT&T
  • CFI Group
  • Clearwire
  • Compete
  • comScore
  • Distimo
  • eBay
  • eMarketer
  • Facebook
  • Fandango
  • Federal Communications Commission
  • Federal Trade Commission
  • Foursquare
  • Gartner
  • Google
  • HTC
  • iPhone
  • Microsoft
  • MobileCoupons.com
  • MobiQpons
  • Morgan Stanley
  • Motorola
  • MySpace
  • + many more

For more information visit http://www.researchandmarkets.com/research/a548b3/us_mobile_advertis

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