Welcome!

Wearables Authors: Elizabeth White, Zakia Bouachraoui, Carmen Gonzalez, Liz McMillan, Yeshim Deniz

News Feed Item

Localytics Reports BlackBerry App Usage Higher During Workday Than iPhone

CAMBRIDGE, MA -- (Marketwire) -- 04/14/10 -- Apple is sharpening its focus on businesses in iPhone OS 4, but BlackBerry usage of mobile apps is still more concentrated and higher during the workday than iPhone. Localytics also reports that BlackBerry app usage on the weekend is statistically identical to workweek usage. In contrast, iPhone owners use mobile apps more frequently on the weekend with the greatest difference at 2:00 pm EST when weekend usage is 40% higher than the same time Monday through Friday.

In the second study of hourly app usage, Localytics mined its mobile analytics data from millions of phones in the US and Canada over two months for iPhone and BlackBerry application usage. The mobile analytics data were summarized by day of the week and hour of the day, and normalized as a percentage of the busiest hour for each.

BlackBerry During the Work Week, iPhone on the Weekend
In a previous iPhone analytics study, Localytics reported that mobile app usage on the iPhone peaked at 9:00 pm EST during the week and maintained peak usage throughout weekend afternoons and nights, with iPhone users generating 7% more traffic on the weekend. Localytics suggested that while the iPhone is making professional inroads, it continues to be predominantly a personal device.

BlackBerry, on the other hand, continues to reach out to consumers with new devices and targeted sponsorships. However, the BlackBerry analytics study from Localytics shows that mobile app usage still appears concentrated around professional use. BlackBerry mobile app usage is higher throughout the workday and starts to peak at 7:00 pm EST, two hours earlier than the iPhone. More telling, there is no statistically significant difference in the usage of BlackBerry apps on the weekend compared to Monday through Friday (t-test p=0.39), unlike the iPhone.

Implication for Developers and Marketers
The two studies from Localytics highlight the opportunity for app developers and marketers to use mobile analytics to reach business professionals or consumers by targeting platforms and dayparts to optimize advertising, schedule promotions, drive sales and increase customer engagement.

About Localytics
Localytics offers the leading mobile analytics platform, giving mobile app publishers for iPhone, iPad, Android and BlackBerry a real-time dashboard, the deepest insights and data access needed to build successful and profitable applications. Localytics is headquartered in Cambridge, MA, USA. For more information, visit the company's web site at http://www.localytics.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1223964

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact: Brian Suthoff
Vice President Market Development
Email Contact
+1 617-840-8440

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The graph represents a network of 1,329 Twitter users whose recent tweets contained "#DevOps", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 10 January 2019 at 23:50 UTC. The tweets in the network were tweeted over the 7-hour, 6-minute period from Thursday, 10 January 2019 at 16:29 UTC to Thursday, 10 January 2019 at 23:36 UTC. Additional tweets that were mentioned in this...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Japan DX Pavilion at @CloudEXPO Silicon Valley
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Where many organizations get into trouble, however, is that they try to have a broad and deep knowledge in each of these areas. This is a huge blow to an organization's productivity. By automating or outsourcing some of these pieces, such as databases, infrastructure, and networks, your team can instead focus on development, testing, and deployment. Further, organizations that focus their attention on these areas can eventually move to a test-driven development structure that condenses several l...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
Over the course of two days, in addition to insightful conversations and presentations delving into the industry's current pressing challenges, there was considerable buzz about digital transformation and how it is enabling global enterprises to accelerate business growth. Blockchain has been a term that people hear but don't quite understand. The most common myths about blockchain include the assumption that it is private, or that there is only one blockchain, and the idea that blockchain is...
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...