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CEPIC New Media Conference: Yuri Arcurs

CEPIC 2010 New Media Conference: Yuri Arcurs

Versione Italiana in coda al post

This is the first of a series of posts about the recent CEPIC New Media Conference, stay tuned.

yuri arcurs cepic new media conference

Yuri Arcurs - CEPIC New Media Conference

The New Media Conference was opened by Yuri Arcurs, the top-selling microstocker, who presented his career and outlined some aspects of the future of this industry.
The beginning of the stock photography journey of the current “Mr.Microstock” dates from 2005:

  • shoots stock for fun and as a hobby while studying psychology at the University
  • used friends as models
  • 50$ budget for photo shoot
  • 500 total images for sale on Shutterstock

Then Yuri has begun to study the subjects that sell more, what are the best themes, the body language that “works” and the most successful models.

Young girl eating apple and carrying set of scales
© Yuri Arcurs – Fotolia.com

This picture “Young girl eating apple and carrying set of scales” is one of super bestseller of Yuri with 50-100 licenses sold per day. Yuri said that with 5% of its collection reaches 50% of total sales (a phenomenon which we have already desctribed).

yuri superseller photo

Yuri is the author of 23 of the 50 best selling photos on Shutterstock.

Today (2009 data), the group of Yuri sells more than 2 million licenses annually and consists of a staff of 7 photographers, 2 stylists, a hair / make-up artist, a producer, a model booker, a creative researcher, 2 programmers, a financial manager, a distribution manager, a cook, a handyman… and others with the addition of fifteen people outsourced in India.
More:

  • 40,000 images online + 500 in the traditional stocks
  • 10,000$ budget per session
  • 70-130 images selected from 1500-4000 RAW files produced per shoot
  • 2010 expecting to spend 150,000$ on model expenses

In assessing the possible contribution to a new agency, the group of Yuri evaluates:

  • realistic marketing strategy
  • SEO (Search Engine Optimization) efforts for the site
  • financial resources that allow 2-3 years without profits
  • company history
  • CEO competence

The strategies for the future are focused on the launch of direct selling on www.arcurs.com by pushing on services such as editing and sorting. Yuri says it is now difficult to reach a microstock level comparable to his results… you can still do very well but the fact that approximately 80% of customers conducts research ordered by number of downloads, amplifies the power and visibility of the best sellers.

—————————————————————–

L’apertura della New Media Conference è stata affidata a Yuri Arcurs,  il top-selling microstocker, che ha raccontato la propria carriera e delineato alcuni aspetti del futuro di questa industria.

L’inizio del viaggio nella fotografia stock dell’attuale “Mr.Microstock” risale al 2005:

  • fotografa per lo stock per divertimento come hobby mentre studia psicologia all’Università
  • i modelli sono reclutati fra gli amici
  • 50$ di budget per sessione fotografica
  • 500 immagini totali su Shutterstock

Con l’andare del tempo comincia a studiare i soggetti che vendono maggiormente, quali i temi, il linguaggio del corpo che “funziona”, quali i modelli più vincenti.

La foto “Young girl eating apple and carrying set of scales” è una delle super best seller di Yuri con 50-100 licenze vendute al giorno. Yuri dichiara che con il 5% della propria collezione raggiunge il 50% delle vendite totali (fenomeno di cui abbiamo già parlato).  Yuri è l’autore di 23 delle 50 foto più vendute su Shutterstock.

Oggi (dati 2009), il gruppo di Yuri vende più di 2 milioni di licenze all’anno ed è costituito da uno staff di 7 fotografi, 2 “stylist”, un hair/make-up artist, una persona che si occupa dei modelli, 2 programmatori, un creativo, un designer ed altri ancora con l’aggiunta di una quindicina di persone esterne che lavorano in India.

Ulteriori dati:

  • 40.000 immagini online + 500 nello stock tradizionale
  • budget per sessione di 10.000$
  • 70-130 immagini RAW selezionate tra 1500-4000 file prodotti per sessione
  • per il 2010 prevista la cifra di 150.000$ di spese per i modelli

Nel valutare l’eventuale adesione ad una nuova agenzia, il gruppo di Yuri si basa sui seguenti aspetti:

  • strategia di marketing realistica
  • SEO (Search Engine Optimization) del sito
  • risorse finanziare che permettano due/tre anni senza attivi
  • storia della compagnia
  • competenze del CEO

Le strategie per il futuro sono orientate al lancio della vendita diretta su www.arcurs.com puntando sui servizi aggiunti, come editing e ordinamento. Yuri dichiara che una carriera come la sua nel microstock risulta difficile per chi voglia cominciare ora. Si può ancora fare molto bene ma il fatto che approssimativamente l’80% degli acquirenti effettui ricerche ordinando per numero di download, non fa che amplificare la forza e la visibilità dei best seller.

CEPIC New Media Conference: Yuri Arcurs is a post from My Stock Photography

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More Stories By Roberto Marinello

Roberto is an amateur photographer from Italy. He has been selling his photos at microstock since 2006 an then he added a small blog activity to write about the experiences in the world of photographic microstock and related business. The blog has progressively grown in a microstock and stock photography magazine, a complete info center – news, interviews, tips, tools, statistics for photographers/illustrators/designers/buyers selling and buying royalty-free images - and is going to consolidate its position in the sector. You can find here a specialized and motivated audience with photographic business interests.

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