Wearables Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, William Schmarzo, Pat Romanski

Blog Feed Post

CEPIC New Media Conference: Yuri Arcurs

CEPIC 2010 New Media Conference: Yuri Arcurs

Versione Italiana in coda al post

This is the first of a series of posts about the recent CEPIC New Media Conference, stay tuned.

yuri arcurs cepic new media conference

Yuri Arcurs - CEPIC New Media Conference

The New Media Conference was opened by Yuri Arcurs, the top-selling microstocker, who presented his career and outlined some aspects of the future of this industry.
The beginning of the stock photography journey of the current “Mr.Microstock” dates from 2005:

  • shoots stock for fun and as a hobby while studying psychology at the University
  • used friends as models
  • 50$ budget for photo shoot
  • 500 total images for sale on Shutterstock

Then Yuri has begun to study the subjects that sell more, what are the best themes, the body language that “works” and the most successful models.

Young girl eating apple and carrying set of scales
© Yuri Arcurs – Fotolia.com

This picture “Young girl eating apple and carrying set of scales” is one of super bestseller of Yuri with 50-100 licenses sold per day. Yuri said that with 5% of its collection reaches 50% of total sales (a phenomenon which we have already desctribed).

yuri superseller photo

Yuri is the author of 23 of the 50 best selling photos on Shutterstock.

Today (2009 data), the group of Yuri sells more than 2 million licenses annually and consists of a staff of 7 photographers, 2 stylists, a hair / make-up artist, a producer, a model booker, a creative researcher, 2 programmers, a financial manager, a distribution manager, a cook, a handyman… and others with the addition of fifteen people outsourced in India.

  • 40,000 images online + 500 in the traditional stocks
  • 10,000$ budget per session
  • 70-130 images selected from 1500-4000 RAW files produced per shoot
  • 2010 expecting to spend 150,000$ on model expenses

In assessing the possible contribution to a new agency, the group of Yuri evaluates:

  • realistic marketing strategy
  • SEO (Search Engine Optimization) efforts for the site
  • financial resources that allow 2-3 years without profits
  • company history
  • CEO competence

The strategies for the future are focused on the launch of direct selling on www.arcurs.com by pushing on services such as editing and sorting. Yuri says it is now difficult to reach a microstock level comparable to his results… you can still do very well but the fact that approximately 80% of customers conducts research ordered by number of downloads, amplifies the power and visibility of the best sellers.


L’apertura della New Media Conference è stata affidata a Yuri Arcurs,  il top-selling microstocker, che ha raccontato la propria carriera e delineato alcuni aspetti del futuro di questa industria.

L’inizio del viaggio nella fotografia stock dell’attuale “Mr.Microstock” risale al 2005:

  • fotografa per lo stock per divertimento come hobby mentre studia psicologia all’Università
  • i modelli sono reclutati fra gli amici
  • 50$ di budget per sessione fotografica
  • 500 immagini totali su Shutterstock

Con l’andare del tempo comincia a studiare i soggetti che vendono maggiormente, quali i temi, il linguaggio del corpo che “funziona”, quali i modelli più vincenti.

La foto “Young girl eating apple and carrying set of scales” è una delle super best seller di Yuri con 50-100 licenze vendute al giorno. Yuri dichiara che con il 5% della propria collezione raggiunge il 50% delle vendite totali (fenomeno di cui abbiamo già parlato).  Yuri è l’autore di 23 delle 50 foto più vendute su Shutterstock.

Oggi (dati 2009), il gruppo di Yuri vende più di 2 milioni di licenze all’anno ed è costituito da uno staff di 7 fotografi, 2 “stylist”, un hair/make-up artist, una persona che si occupa dei modelli, 2 programmatori, un creativo, un designer ed altri ancora con l’aggiunta di una quindicina di persone esterne che lavorano in India.

Ulteriori dati:

  • 40.000 immagini online + 500 nello stock tradizionale
  • budget per sessione di 10.000$
  • 70-130 immagini RAW selezionate tra 1500-4000 file prodotti per sessione
  • per il 2010 prevista la cifra di 150.000$ di spese per i modelli

Nel valutare l’eventuale adesione ad una nuova agenzia, il gruppo di Yuri si basa sui seguenti aspetti:

  • strategia di marketing realistica
  • SEO (Search Engine Optimization) del sito
  • risorse finanziare che permettano due/tre anni senza attivi
  • storia della compagnia
  • competenze del CEO

Le strategie per il futuro sono orientate al lancio della vendita diretta su www.arcurs.com puntando sui servizi aggiunti, come editing e ordinamento. Yuri dichiara che una carriera come la sua nel microstock risulta difficile per chi voglia cominciare ora. Si può ancora fare molto bene ma il fatto che approssimativamente l’80% degli acquirenti effettui ricerche ordinando per numero di download, non fa che amplificare la forza e la visibilità dei best seller.

CEPIC New Media Conference: Yuri Arcurs is a post from My Stock Photography

Advertise on MyStockPhoto

Related posts:

  1. CEPIC New Media Conference Gallery CEPIC New Media Conference Gallery Great meetings at C [...]...
  2. CEPIC – Programme of the New Media Conference Press Release CEPIC - Programme of the New Media Confe...
  3. CEPIC New Media Conference partecipanti e programma New Media Conference, CEPIC, Dublino Ecco la ricca lis [...]...

Related posts brought to you by Yet Another Related Posts Plugin.

Read the original blog entry...

More Stories By Roberto Marinello

Roberto is an amateur photographer from Italy. He has been selling his photos at microstock since 2006 an then he added a small blog activity to write about the experiences in the world of photographic microstock and related business. The blog has progressively grown in a microstock and stock photography magazine, a complete info center – news, interviews, tips, tools, statistics for photographers/illustrators/designers/buyers selling and buying royalty-free images - and is going to consolidate its position in the sector. You can find here a specialized and motivated audience with photographic business interests.

IoT & Smart Cities Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
Over the course of two days, in addition to insightful conversations and presentations delving into the industry's current pressing challenges, there was considerable buzz about digital transformation and how it is enabling global enterprises to accelerate business growth. Blockchain has been a term that people hear but don't quite understand. The most common myths about blockchain include the assumption that it is private, or that there is only one blockchain, and the idea that blockchain is...
Where many organizations get into trouble, however, is that they try to have a broad and deep knowledge in each of these areas. This is a huge blow to an organization's productivity. By automating or outsourcing some of these pieces, such as databases, infrastructure, and networks, your team can instead focus on development, testing, and deployment. Further, organizations that focus their attention on these areas can eventually move to a test-driven development structure that condenses several l...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...