Welcome!

Wearables Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Zakia Bouachraoui

Related Topics: Wearables, ColdFusion, Adobe Flex, Machine Learning , Video

Wearables: Article

Adobe Should Cut Its iPhone Losses and Switch Focus

It's time for Adobe to turn the tables by courting new sponsors of its technology in the shape of telecoms operators

Adobe should cut its losses with Apple and target its flagship Flash Player at telecoms carriers, independent analyst Ovum has claimed in a new report*.

With the spat over Apple's refusal to support the Adobe Flash technology on its iPhone, iPad and iPod Touch devices continuing to generate column inches, Ovum believes it is time for Adobe to turn the tables by courting new sponsors of its technology in the shape of telecoms operators.

The report states that Adobe and telecoms carriers are faced with similar threats and share similar goals in relation to value-added applications and content, and that carriers should therefore seek an industry-wide partnership with Adobe to use Flash as the basis of their own multi-screen device, development, delivery, and distribution systems.

Ovum believes both sides could work together to create a developer ecosystem around connected devices that would compete with, and even outdo its rivals in terms of developer and user experience and multi-screen reach.

Tony Cripps, Ovum principal analyst and report author, said: "The reality is that in the new multi-screen world, Apple and Adobe are ultimately competing for the support of the same finite pool of application and content developers.

"If Adobe is to continue growing the opportunity for Flash and its ability to pull through sales of its developer tools, it needs to find new ways to leverage its existing developer goodwill. Doing so would help maximize opportunities for success in an environment where heavily vertically-integrated offerings from vendors such as Apple are beginning to lead developer thinking through force of will and market dominance."

Cripps added: "Clearly, if Flash is to become a preferred technology around which carriers can build their applications and content strategies - while retaining or increasing its own relevance to developers - it will not just happen by itself. There needs to be a will in both directions to drive this idea forward. However, we are convinced there is merit in the idea and that it should be pursued."

More Stories By Flex News Desk

Flex News Desk provides the very latest news on the cross-platform Flex development framework for creating rich Internet applications, and on Adobe's AIR/Flex/Flash product combination.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...