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Location Labs Launches Advanced Mobile Cloud Platform

Targets Developers and Carriers for Advanced Applications

Mobile location technology provider, Location Labs has announced the availability of its Sparkle Mobile Location and Controls Platform for app developers, carriers, and smartphone manufacturers.  The platform combines services for location and movement, data capture, voice and text monitoring and control, geofencing, and on-demand handset location, currently for Android and iPhone handsets and RIM units in the near future.  The announcement follows shortly on the recent news that Sprint has committed to using the technology on "future smartphones."

According to the company's About paragraph on their website, the platform "was architected and built by Dr. Scott Hotes and his team of algorithmically-potent PhDs."  Ooh.  They do bring a lot of mental horsepower and seem to have a comprehensive vision for how "space" should be a first-order dimension of mobile telephony and computing to enable applications far beyond today's rudimentary GPS functions.

The software comprises a mobile client running in the background on the handset, APIs for web and applications functions, and a set of pre-built consumer services.  On the handset, the Sparkle client give developers on-device access to services for location, security, and controls to manage voice, data, text, and applications use.   And when used by carriers, the Sparkle platform further provides access to those services through a cloud-based API.

The applications that the new platform makes possible are quite varied, including:

  • On-Demand Location Detection - find the exact phone location on-demand through the cloud; for family finder, social gaming, mobile marketing, fraud detection, etc.
  • Geofencing and Location Services - ensure that a phone remains within or outside of of a given map region with monitoring, messaging, and analytics; for marketing, public safety, social gaming, etc.
  • Controls for Data and Voice - monitor and control use of voice, data, and text messaging functions on phone; for policy enforcement, parental control, call screening, expense accounting, etc.
  • Motion and Velocity Capture - detect the movement, speed, and position of phone to control of allowable functions while in motion; for preventing texting and requiring hands-free devices while driving, monitoring mobile workers for safe driving, etc.

In addition to carriers like Sprint, the Sparkle platform has attracted early attention from social networking and location-based gaming developers who are using it with the APIs for Foursquare, Facebook, and Twitter.  The company already has strategic partnerships with AT&T, T-Mobile, and Verizon, plus Qualcomm and Intel, both of which are also investors.  With friends like that, Location Labs should have little difficulty attracting all kinds of developers or more carriers.

More Stories By Tim Negris

Tim Negris is SVP, Marketing & Sales at Yottamine Analytics, a pioneering Big Data machine learning software company. He occasionally authors software industry news analysis and insights on Ulitzer.com, is a 25-year technology industry veteran with expertise in software development, database, networking, social media, cloud computing, mobile apps, analytics, and other enabling technologies.

He is recognized for ability to rapidly translate complex technical information and concepts into compelling, actionable knowledge. He is also widely credited with coining the term and co-developing the concept of the “Thin Client” computing model while working for Larry Ellison in the early days of Oracle.

Tim has also held a variety of executive and consulting roles in a numerous start-ups, and several established companies, including Sybase, Oracle, HP, Dell, and IBM. He is a frequent contributor to a number of publications and sites, focusing on technologies and their applications, and has written a number of advanced software applications for social media, video streaming, and music education.

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