Wearables Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Rostyslav Demush

Related Topics: Wearables, Mobile IoT

Wearables: Blog Feed Post

To AppStore, or Not to AppStore, That is the Question!

Investing in an iOS native application for the iPad seems like a risky proposition

Nearly every web application that interacts with a user is faced with the dilemma of how to best support tablets and mobile devices.  As entrepreneurs we can no longer put off supporting these platforms as a nice to have.  The demand that is created by iPad users and the influx of Android tablets in the marketplace is significant especially for early stage companies.  Zoomstra is no different and we are currently facing our biggest technology decision yet.  What is our best option for supporting tablets?

As a bootstrapped startup we have to make smart decisions on where we spend our time and money on development efforts.  We don’t have a big pot of sweet smelling VC cash to dip into for these projects. But this is good.  It makes us think hard and invest in only those areas that will drive revenue and keep our customers happy month after month.

Our challenge at the moment is how to best support the Zoomstra Workbook reader across iPads and Android tablets.  Should we invest in an iOS native application as well as a Android application or should we use an HTML5 mobile framework like Sencha to build it once and deploy it across multiple devices.  Each of these choices have significant pros and cons.

Investing in an iOS native application for the iPad seems like a risky proposition.  There is the hurdle of gaining acceptance from Apple to just get the product into the AppStore.  And then once the app is in the AppStore, there are the issues associated with in-app purchases and content policing that may cause some headaches for our business model.  The alternative is to use an HTML5 web-app that is optimized for each platform that can take advantage of some of the device specific features.

We’ve been watching the Amazon Kindle Cloud Reader as an example of an application that uses an HTML5 web app to avoid the challenges of the AppStore and other marketplaces.  With the HTML5 application any browser that is capable of running that code is a supported platform.  This is rather attractive because we could build it once and support a wide variety of devices.  The downside is that our application wouldn’t be part of the “Apple AppStore” family.  Is that good or bad, we don’t really know.  We aren’t going to sell our Zoomstra Workbook Reader, it’s an enabling technology for all of our customers.  So maybe that is reason enough not to participate in the AppStore.

What do you think? Has your company gone down either path?  If so, do you have suggestions or recommendations?  Are there pieces to the puzzle I haven’t considered?  I’d like to hear from you. Please post comments with your experience to this blog post or tweet @zoomstra with your comments.

Read the original blog entry...

More Stories By David Abramowski

David Abramowski is a technologist turned product leader. David was a co-founder of Morph Labs, one of the first Platform as a Service plays on AWS. He was the GM for Parallels Virtuozzo containers, enterprise business, and most recently he is the leader of the product marketing team for the IT Operations Management solutions at the hyper growth SaaS company, ServiceNow.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

IoT & Smart Cities Stories
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...