Welcome!

Wearables Authors: Zakia Bouachraoui, Yeshim Deniz, Pat Romanski, Liz McMillan, Jnan Dash

Blog Feed Post

How AT&T is Pushing Away Its Most Loyal Customers

AT&TIf you’re one of the roughly 17 million people grandfathered into an unlimited data plan with AT&T, chances are you’re not too happy right now. For the past few months, AT&T has been throttling speeds of those among the “top 5%” of data users with an unlimited plan. Data throttling shouldn’t be a surprise, as AT&T announced it would do so months ago, but how the company is going about it is all sorts of wrong.

I have been an AT&T wireless customer since it was called Cingular, and signed up for an unlimited data plan with the launch of the iPhone 3G. As far as wireless carriers go, I have always been happy enough with AT&T’s customer service. Now after nearly a decade with the company, they are forcing me and many other customers into a difficult decision.

It started three months ago when I received a text message warning me of my “extreme” data use and if I did not stop, I would be subject to reduced speeds. I spend two hours a day on the train and regularly stream audio, so I wasn’t too surprised about the warning—until I checked my data usage.

With 5 days left in my billing cycle I had only consumed 1.8GB of data. The next day 3G connectivity on my Motorola Atrix was completely unusable. A quick speed check showed that I was only getting .13 Mbps download speed. On a good day, this is double the speed of a dial-up modem.

Considering AT&T’s $30 data plan (the same price as unlimited) allots you 3GB of data, I was shocked that the company considered my usage extreme. After getting the runaround from customer service, I was finally told that unlimited data plans are subject to being throttled after 2GB of use. The only way to prevent this from happening is to not hit the 2GB plateau, or switch to a tiered data plan.

After wasting my breath arguing that 2GB of data could not possibly be extreme use, I was told that if AT&T did not meet my needs, I should switch carriers. Perhaps this was just a disgruntled employee who didn’t know how to address a seemingly logical argument.

As it turns out, AT&T is picking and choosing which users to throttle based on how congested the network is in your area. This means for anyone with an unlimited data plan in a metropolitan area, you’re basically relegated to 2GB of usage.

Okay, so quit complaining and switch to a tiered data plan. You can’t expect the data buffet to last forever. I get that. But pushing users toward tiered data plans by screwing around with their connectivity is a better way to lose monthly payments than ease up a congested network.

For many people, an unlimited data plan was the only reason to stay with AT&T. The company’s tiered data plans make little to no sense. Here’s what AT&T is currently offering:

att-data-plans

Looking at this chart makes one believe that AT&T put little to no thought into its revolutionary new tiered data plans. AT&T says that for most people, 1GB of data usage is enough, with the magic number falling around the 2GB a month limit. It’s not much of a tiered system when you go from 300MB to 3GB of data as your cheapest options. Who are they tricking into the 300MB data plan? It costs $10 more for 10 times less data than the next tier. What’s worse is that overage charges for the 300MB plan are double that of the other plans, for one-third of the amount of data being used.

I will mostly suck it up and switch over to the 3GB plan and steadfastly monitor my data use. But if AT&T considers 2GB of data “excessive use” how can switching to a 3GB plan offer any sort of network relief? And if tiered data plans are the future of wireless bills, why not create a tiered system that makes sense for the majority of its users? Until then, those of us with grandfathered data plans are going to have to make a serious decision.

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...