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Before You Name Your Company, Consider How Google Will Rank It

Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. “It doesn’t matter whether your brand is online or not, “[I]t will be googled, ” says Ann Smarty in an article at MarketingProfs.
“So, before you choose your brand name, you should understand … three major facts about how Google rates and ranks personal and business names,” she advises.

Here are the big three:Some search results are ‘obvious.’ Google interprets queries in one of three ways: dominant, common, and minor interpretations. Type “Apple” into the search box and you’ll quickly learn about dominant interpretations. Most people want information about the computer company, and your “Apple Vacations” agency stands zero chance of getting onto the first page of results.

“You don’t want to start a business to later find out there’s no way to rank in the top 10 results for your own business name,” Smarty notes.

Read more: Via www.marketingprofs.com

Read the original blog entry...

More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.

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