Wearables Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Jnan Dash, Roger Strukhoff

News Feed Item

Acura TSX Wagon Campaign Gets Extra Mileage with Rhapsody's Field Trip! Campaign

A rock 'n roll road trip to Austin drives engagement through sponsored editorial

SEATTLE, March 7, 2012 /PRNewswire/ -- Rhapsody and Acura teamed up to put the number-one premium subscription music service's South by Southwest editorial coverage (http://www.rhapsody.com/blog/acura) into overdrive.  The innovative video campaign, "From Silver Lake to Austin" centered around a rock 'n roll road trip and delivered millions of ad impressions, with viewers spending more than five minutes engaging with the Acura brand.

(Logo: http://photos.prnewswire.com/prnh/20101006/RHAPSODYLOGO)

The "From Silver Lake to Austin Field Trip" campaign took Rhapsody editors in an Acura TSX from Silver Lake to the 2011 South by Southwest music festival, where they interviewed bands and visited legendary rock 'n roll locales. The series starts in LA, where Rhapsody visits with Smashing Pumpkins in Silver Lake, and ends with G. Love and others in Austin, with stops in-between, including the hotel room in Joshua Tree where Gram Parsons spent his final moments, Las Vegas with Panic! at the Disco and aboard a sky tram in New Mexico with BrokeNCYDE. All videos from the campaign can be viewed at: http://www.rhapsody.com/blog/acura.

Original editorial content has been a cornerstone of the Rhapsody experience.  For the past decade, Rhapsody has employed a diverse staff of renowned music journalists who guide Rhapsody members through its 14-million song catalog spanning nearly 600 genres with features, videos and playlists, including sponsored content.

"We work closely with our editors and advertisers to create sponsored content that amplifies the advertiser's brand while upholding the editorial integrity Rhapsody has built," said Gina Perino, director, advertising sales and operations, Rhapsody. "As a result, brands benefit from being tightly integrated into the content, and Rhapsody members get a richer editorial experience that is surrounded in music to make an even deeper emotional connection between our members and advertisers."

Acura Roadtrip Campaign Snapshot

  • Average Time Spent on Page: 5:13
  • 20 percent of visitors to the program viewed a Field Trip segment to completion

"The campaign with Rhapsody was compelling because it associated the stylish and sporty Acura TSX Sport Wagon with entertaining, music-centric content," said Mark Ortiz, national interactive marketing manager at Acura. "The Rhapsody program thoughtfully integrated the fun videos into the media rather than interrupting the music or video."

With more than one million members, Rhapsody is the largest premium on-demand music service in the United States. The Rhapsody service is available on more than 70 consumer electronic devices, including all smartphone platforms; more than any service of its kind.  Rhapsody subscribers also enjoy original editorial content from its staff of the most renowned music writers anywhere, including reviews, features, playlists and more than 200 programmed radio stations.

About Rhapsody
The Rhapsody® digital music service (www.rhapsody.com) gives subscribers unlimited on-demand access to more than 14 million songs, whether they're listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone. Rhapsody allows subscribers to access their music through more touch-points than any other digital music service, including mobile phones from Verizon Wireless and MetroPCS, through Rhapsody applications on the Apple iPhone, iPod Touch and iPad, RIM BlackBerry and Android mobile platforms as well as through devices from Vizio, SanDisk, HP, Sonos and Philips.  Rhapsody is headquartered in Seattle, with offices in Frankfurt, London, Luxemburg, York and San Francisco. Rhapsody, and the Rhapsody logo are trademarks or registered trademarks of Rhapsody International Inc.  Follow @Rhapsody on Twitter and keep up with the latest on the Rhapsody Facebook page.

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX crossover SUV, the MDX luxury SUV and the ZDX four-door sports coupe. Connect with Acura on Facebook, Acura.com and via @Acura_Insider on Twitter.

Jaimee Minney, Rhapsody
[email protected]

SOURCE Rhapsody

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...