Wearables Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, William Schmarzo, Pat Romanski

News Feed Item

Acura TSX Wagon Campaign Gets Extra Mileage with Rhapsody's Field Trip! Campaign

A rock 'n roll road trip to Austin drives engagement through sponsored editorial

SEATTLE, March 7, 2012 /PRNewswire/ -- Rhapsody and Acura teamed up to put the number-one premium subscription music service's South by Southwest editorial coverage (http://www.rhapsody.com/blog/acura) into overdrive.  The innovative video campaign, "From Silver Lake to Austin" centered around a rock 'n roll road trip and delivered millions of ad impressions, with viewers spending more than five minutes engaging with the Acura brand.

(Logo: http://photos.prnewswire.com/prnh/20101006/RHAPSODYLOGO)

The "From Silver Lake to Austin Field Trip" campaign took Rhapsody editors in an Acura TSX from Silver Lake to the 2011 South by Southwest music festival, where they interviewed bands and visited legendary rock 'n roll locales. The series starts in LA, where Rhapsody visits with Smashing Pumpkins in Silver Lake, and ends with G. Love and others in Austin, with stops in-between, including the hotel room in Joshua Tree where Gram Parsons spent his final moments, Las Vegas with Panic! at the Disco and aboard a sky tram in New Mexico with BrokeNCYDE. All videos from the campaign can be viewed at: http://www.rhapsody.com/blog/acura.

Original editorial content has been a cornerstone of the Rhapsody experience.  For the past decade, Rhapsody has employed a diverse staff of renowned music journalists who guide Rhapsody members through its 14-million song catalog spanning nearly 600 genres with features, videos and playlists, including sponsored content.

"We work closely with our editors and advertisers to create sponsored content that amplifies the advertiser's brand while upholding the editorial integrity Rhapsody has built," said Gina Perino, director, advertising sales and operations, Rhapsody. "As a result, brands benefit from being tightly integrated into the content, and Rhapsody members get a richer editorial experience that is surrounded in music to make an even deeper emotional connection between our members and advertisers."

Acura Roadtrip Campaign Snapshot

  • Average Time Spent on Page: 5:13
  • 20 percent of visitors to the program viewed a Field Trip segment to completion

"The campaign with Rhapsody was compelling because it associated the stylish and sporty Acura TSX Sport Wagon with entertaining, music-centric content," said Mark Ortiz, national interactive marketing manager at Acura. "The Rhapsody program thoughtfully integrated the fun videos into the media rather than interrupting the music or video."

With more than one million members, Rhapsody is the largest premium on-demand music service in the United States. The Rhapsody service is available on more than 70 consumer electronic devices, including all smartphone platforms; more than any service of its kind.  Rhapsody subscribers also enjoy original editorial content from its staff of the most renowned music writers anywhere, including reviews, features, playlists and more than 200 programmed radio stations.

About Rhapsody
The Rhapsody® digital music service (www.rhapsody.com) gives subscribers unlimited on-demand access to more than 14 million songs, whether they're listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone. Rhapsody allows subscribers to access their music through more touch-points than any other digital music service, including mobile phones from Verizon Wireless and MetroPCS, through Rhapsody applications on the Apple iPhone, iPod Touch and iPad, RIM BlackBerry and Android mobile platforms as well as through devices from Vizio, SanDisk, HP, Sonos and Philips.  Rhapsody is headquartered in Seattle, with offices in Frankfurt, London, Luxemburg, York and San Francisco. Rhapsody, and the Rhapsody logo are trademarks or registered trademarks of Rhapsody International Inc.  Follow @Rhapsody on Twitter and keep up with the latest on the Rhapsody Facebook page.

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX crossover SUV, the MDX luxury SUV and the ZDX four-door sports coupe. Connect with Acura on Facebook, Acura.com and via @Acura_Insider on Twitter.

Jaimee Minney, Rhapsody
[email protected]

SOURCE Rhapsody

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...