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Majesco Entertainment Brings Global Icon Hello Kitty(R) to Nintendo 3DS(TM) in Hello Kitty Picnic With Sanrio(R) Friends Coming Holiday 2012

Find Hidden Goodies, Solve Puzzles, and Unlock Treasures on a Picnic Adventure With Hello Kitty and Friends

EDISON, NJ -- (Marketwire) -- 05/30/12 -- Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games for the mass market, and development partner Chaotic Moon, today announced that the pop icon Hello Kitty will make her Nintendo 3DS™ debut in Hello Kitty Picnic with Sanrio Friends. Filled with loads of fun activities and super cute collectibles, Hello Kitty Picnic with Sanrio Friends is set to launch in North America this holiday season.

Hello Kitty Picnic with Sanrio Friends invites players to join Hello Kitty and Sanrio friends as they prepare for a picnic adventure. Play 10 mini-games including Hidden Object, Spot the Difference, and Picnic Blanket Checkers to collect goodies for the party. Explore and decorate whimsical environments including Hello Kitty's bedroom, kitchen and more. Along the way earn apples to receive special outfits and accessories for Hello Kitty. Interact directly with Hello Kitty using the 3DS touch screen and listen as the game guides you along. Invite your friends to join the fun in a variety of multiplayer modes as you play with your favorite Sanrio characters including My Melody®, Keroppi®, Chococat®, Badtz-Maru®, Little Twin Stars®, and many more!

Developed by Chaotic Moon, Hello Kitty Picnic with Sanrio Friends for Nintendo 3DS™ is expected to launch this holiday. For additional information about Majesco's line of products, please visit: www.majescoentertainment.com.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, and Alvin and the Chipmunks. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at http://www.majescoentertainment.com/ or on Twitter at www.twitter.com/majesco.

About Chaotic Moon Studios
Chaotic Moon Studios is comprised of the most talented thinkers, designers, coders, and developers in the mobile media industry today. With over 400 years of combined experience, our team has practiced their craft alongside some of the most innovative companies in the world, including both Apple and IBM. They are award winners, Open Source thought leaders, iPhoneDevCamp founders, and even doctors. Between them they hold over a dozen patents and have been interviewed or written for magazines the likes of Wired, ComputerWorld, and Business Week. As the world's most proven mobile application studio, they provide everything from initial brainstorming and strategy, to custom development and publishing, to managing an entire mobile presence in any application marketplace. For more on Chaotic Moon, check out www.chaoticmoon.com.

About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the "small gift, big smile®" philosophy -- that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.

Safe Harbor
Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

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