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Revamped SoundHound Flush with New Opportunities for Advertisers; Company Hires Cheryl Lucanegro as New Vice President Ad Sales

SoundHound Inc., the revolutionary sound search company, today announced it has hired former Pandora sales executive Cheryl Lucanegro as its new vice president of advertising strategy and sales. The hire comes as the company expands rapidly and focuses on growing an ad sales team to monetize its wildly popular free service, the SoundHound music search and discovery app, which recently surpassed 80 million users globally. New sponsorship and advertising opportunities were recently released in SoundHound version 5.0 expanding upon SoundHound’s deep user engagement and powerful social media integration with easy sharing to Facebook.

SoundHound Inc. announced it has hired former Pandora sales executive Cheryl Lucanegro as its new vi ...

SoundHound Inc. announced it has hired former Pandora sales executive Cheryl Lucanegro as its new vice president of advertising strategy and sales. The hire comes as the company expands rapidly and focuses on growing an ad sales team to monetize its wildly popular free service, the SoundHound music search and discovery app, which recently surpassed 80 million users globally. (Photo: Business Wire)

With version 5.0, SoundHound lives more than ever at the intersection of music, social and mobile, creating incredible opportunities for brands to participate and connect with influential information seekers. Lucanegro joins the company with a stellar track record in advertising sales that includes joining Internet radio sensation Pandora early stage and successfully building that company’s ad products and revenues.

Katie McMahon, Vice President of SoundHound Inc.: “When fans find the music they love, they want to explore, engage and share their new discoveries. SoundHound provides the most innovative mobile platform for brands to become part of this experience and reach customers. Cheryl has the experience to create breakthrough campaigns that bring together the advertiser and the SoundHound enthusiast in a highly engaging, immersive experience. We are thrilled to have her join the team.”

Before joining SoundHound, Lucanegro was senior vice president of advertising sales at Pandora, when it went public in 2011. Prior to that, Lucanegro was a publisher at Edutopia, part of George Lucas Educational Foundation. Her previous sales experience includes serving as senior vice president of sales at Salon Media Group and at Industry Standard, and as vice president of sales and associate publisher at Upside Magazine. Earlier, she served as regional sales manager at Ziff Davis Publishing Company. She has a BS degree in Journalism from the University of Florida.

The SoundHound App is available for free from the App Store on iPad, iPhone and iPod touch, or at http://bit.ly/soundhoundonios

Users can also download the free version of the SoundHound App and upgrade to the premium version. On Android devices, SoundHound is available at http://bit.ly/soundhoundandroid

Resources and Links

About SoundHound Inc.

SoundHound Inc. is revolutionizing the way people interact with mobile devices by delivering innovative technologies and magical user experiences in sound recognition. SoundHound’s applications, SoundHound and Hound, are powered by the company's breakthrough Sound2Sound technology, which has resulted in numerous innovations including the world’s fastest music and audio recognition, the world's only viable singing and humming search, instant-response large scale speech recognition systems, and automatic lyrics alignment. For more visit www.soundhound.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50309223&lang=en

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