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MoZeus Worldwide Opens Celebrity App Division to Benefit Charities

Fans Can "Take Photos" with Hollywood Actors, Professional Athletes, Musicians and Others to Raise Money for Causes

ATLANTA, Oct. 15, 2012 /PRNewswire/ -- MoZeus Worldwide, a mobile-marketing and content management software company and developers of the SMART Activator application, is pleased to announce the launch of the "Celebrity App," a consumer photo mobile application that leverages the power of celebrity to raise money for charity.

The consumer application allows fans to "capture" a photo on their mobile devices with digitally-inserted Hollywood actors, professional athletes, musicians and other pop culture celebrities. The application will be available on Android, Apple/iOS, and Windows platforms. After "taking" photos with a celebrity of choice, fans can leverage the "Celebrity App," powered by the MoZeus Worldwide SMART Photo Overlay platform, to quickly and easily share these photos via social media outlets, such as Facebook and Twitter.

The downloadable mobile application will be available at MoZeus Worldwide's website, the iTunes Store, Android Marketplace and the Windows App Store at a price estimated between 99 cents and $4.99. Proceeds from the sale of each application will benefit the celebrity's favorite charity. 

"Today's MTV generation is seeking new and exciting ways to interact with celebrities," says Charles Jones, Co-founder and Chief Operation Officer for MoZeus Worldwide. "Imagine being a huge fan of musicians like Lady Gaga, Justin Bieber and Taylor Swift – or of athletes such as Peyton Manning, LeBron James, or Derek Jeter – and having an opportunity to 'take' your photo with them. Or inserting a photo of yourself into the cast of 'Jersey Shore' or 'Modern Family,' while raising money for charities such as United Way or American Red Cross. Our hope is that this becomes a massive fundraiser for non-profits."

To date, MoZeus Worldwide has worked with more than 200 brands, agencies, and sports properties to leverage the SMART Activator for more than 100,000 event days, resulting in five million unique leads and 30 million survey questions answered. Notable clients and properties that utilize MoZeus Worldwide include Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Kraft, Starbucks, Nissan and Harley Davidson, among many others.

For more information on MoZeus Worldwide or to learn more about the launch of the SMART Activator "Celebrity App," please visit www.MoZeus.com or call 1-888-YMOZEUS (966-9387).

About MoZeus Worldwide
Headquartered in Atlanta, Ga., MoZeus Worldwide is a next generation mobile marketing and content management software company.  Its SMART Activator application, the most-used event marketing application in the world, provides a comprehensive "toolbox" of innovative, cost-efficient experiential marketing platforms and mobile applications in one cutting-edge bundle that utilizes smartphones, Facebook, email and photo/video sharing to provide real-time consumer results. To date, MoZeus has worked with more than 200 brands, agencies and sports properties for more than 100,000 event days, which has resulted in 10 million unique leads and 30 million survey questions answered. Notable clients and properties that utilize MoZeus include Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Kraft, Starbucks, Nissan and Harley Davidson, among many others. For more information, please call 1-888-YMOZEUS (966-9387) or visit www.MoZeus.com.

This release was issued through The Xpress Press News Service, merging e-mail and satellite distribution technologies to reach business analysts and media outlets worldwide. For more information, visit http://www.XpressPress.com.

Press Contact:
Rob Kremer, CO&P Integrated Marketing
404-961-2224

Lesley Catlett, Medium Blue
404-961-2653

SOURCE MoZeus Worldwide

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