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Verizon ‘Edge’ Gives Customers Early Upgrades on Mobile Phones

VerizonVerizon has echoed the new pricing models of rivals T-Mobile and AT&T with its very own, called Edge. The plan will offer customers more frequent upgrades, and also ease the cost of smartphone subsidies on Verizon’s balance sheet. Verizon says the Edge device payment plan spreads the retail price of a smartphone over 24 months, and allows customers to upgrade their phone after just six months, if they’ve paid 50% of the retail price of the phone. The 24-month payment period then begins again. The program works with all of Verizon’s available smartphones, including the iPhone, and becomes available to its Share Everything customers on August 25. Shares of Verizon were down 1.7% to $49.87 on Thursday afternoon in New York. On a conference call Thursday Verizon’s chief financial officer Fran Shammo described Edge as “yet another choice” for Verizon customers, though he was light on details about how the plan would work.

Read the full story at Forbes.

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More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

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