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Wearables Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Zakia Bouachraoui

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Record Holiday Shopping Weekend for Kindle

(NASDAQ: AMZN)—Amazon today announced that this holiday shopping weekend was the best ever for Kindle, with customers purchasing more Kindle Fire tablets and Kindle e-readers than ever before. Additionally, Kindle Fire HDX 7” and Kindle Fire HD were the best-selling items on Amazon.com this holiday shopping weekend.

“We’re excited that so many customers have chosen Kindle this holiday season—and it’s just getting started!” said Neil Lindsay, Vice President, Amazon Kindle. “Our new Kindle Fire tablets and Kindle e-readers are the best we’ve ever built, and we can’t wait for customers to unwrap their gifts this holiday.”

The Kindle family is available for purchase on Amazon.com as well as at retailers like Best Buy, Radio Shack and Staples in time for the holidays:

  • The $69 Kindle—small, light and fast, Kindle is the perfect entry-level Kindle for any reader.
  • Kindle Paperwhite—the world’s most advanced e-reader—only $119.
  • The $139 Kindle Fire HD—the best tablet for kids and families with the free Kindle FreeTime feature.
  • Kindle Fire HDX—with a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, twice the memory, and up to 11 hours of battery life, as well as exclusive new features like X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button.

Here’s what reviewers are saying about Kindle Fire HDX 8.9”:

  • “..the HDX 8.9 is light. Absurdly light. Dumb light. It makes the already featherweight one-pound iPad Air feel like it's made out of lead by comparison.” – Gizmodo
  • “Amazon is clearly waging a battle on the display front. The company keeps upping its game, and indeed, the screen here dazzles, with 2,560 x 1,600 resolution and a pixel density of 339 pixels per inch.” – Engadget
  • “The Amazon Kindle Fire HDX 8.9 is a performance monster that speeds through Web sites and UI navigation at a frantic pace. Its screen is impressively sharp and its body amazingly light for a larger tablet. The Mayday feature gives personal and near-instant customer service.” – CNet
  • “For full-sized consumer tablets you’re really going to be choosing between two models (three if you feel adventuresome): the Apple iPad Air and the fully redesigned and quite exquisite Amazon Kindle Fire HDX 8.9.” – Mashable
  • “What’s most striking about the HDX 8.9 is just how light it is. At 13.2 ounces, it’s 34 percent lighter than last year’s model (Amazon shaved off nearly 7 ounces), and a full 20 percent lighter than the iPad Air.” – The Verge
  • “…it [Kindle Fire HDX 8.9”] is emerging as the strongest challenger yet to Apple's device.” – Associated Press
  • “The Fire HDX beat out the new iPad Air in brightness, screen reflectance, and absolute color accuracy – all of which are key to a enjoyable tablet experience.” – Wired
  • “This is probably the best screen I own for watching movies.” – TechHive
  • “On the LAPTOP Battery Test – continuous Web surfing over Wi-Fi on 40 percent brightness-- the HDX 8.9-inch lasted an epic 13 hours and 42 minutes.” – Laptop
  • “At the end of the day, the Kindle Fire HDX offers the best raw hardware performance.” – CNN Money

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.comwww.amazon.co.ukwww.amazon.de,www.amazon.co.jpwww.amazon.frwww.amazon.cawww.amazon.cnwww.amazon.itwww.amazon.es,www.amazon.com.brwww.amazon.inwww.amazon.com.mx, and www.amazon.com.au. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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