Welcome!

Wearables Authors: Pat Romanski, William Schmarzo, Shelly Palmer, Liz McMillan, Elizabeth White

Related Topics: Wearables

Wearables: Blog Feed Post

iBeacon - Common Misconceptions

iBeacon cannot transmit any offer/data other than constantly emitting a signal

I am frequently hearing couple of misconceptions about iBeacons and I just want to clear those in this post.

Misunderstanding 1 - I understand a iBeacon device transmitting standardized coupons. But how does the iBeacon device transmit customized offers? How will iBeacon device be enabled / connected to recognize a customer / his preferences and then send relevant offers? Can the iBeacon tag be programmed to relay some identification back to the server to enable BLE tag to offer something customized?

iBeacon cannot transmit any offer/data other than constantly emitting a signal. Think about it as a lighthouse that constantly beams light. The mobile app on the smart app listens to these iBeacon signals and sends the signal to the merchant backend servers in the cloud along with the customer info (who ever is logged in on the phone). The server can identify the exact beacon by interpreting the signal.

For ex: Beacon in Men's apparel section in Macy's on Broadway Street, New York emits the signal and the app on Joe's smartphone sends that signal to the backend servers. Now based on the location and based on Joe's past history/preferences/interests, Joe can receive the custom offer on his smartphone. I will talk about the signal characteristics and how you identify Men's apparel section in Macy's New York store in next question, but remember that offer is pushed from internet to smartphone, not from iBeacon to smart phone. iBeacons sends a signal and the signal gets converted into personalized coupon and pushed back to smart phone from merchant's back end servers as illustrated below:

Misunderstanding 2 -Someone walks into Macy's with their phone turned on. As soon as you come in proximity of a iBeacon tag, can the tag prompt you to enable / accept a Bluetooth pairing? How fast can this pairing be established? How does the iBeacon tag recognize an eligible phone for pairing?
The first time you install Macy's app on your smart phone, you can enable/disable in-store notifications. If you enable, you receive the coupons/offers as soon as you enter into the beacon's zone, magically no pairing required. If you disable, you cannot receive notifications/offers/coupons. Enabling notifications is one time thing, and unlike regular Bluetooth you don't need to pair with iBeacon. How do iBeacon tag recognize an eligible phone to send the signal? iBeacon tag won't recognize eligible phone, instead phone (the app on the phone) will recognize eligible iBeacon signal. Being said, this is the time to get into the beacon signal characteristics.
Every iBeacon device emits signal constantly. This signal is nothing but an identity (unique identifier) of iBeacon device. Every ID is 20 bytes long and is divided into three sections: proximityUUID (16 bytes) + major number (2 bytes) + minor number (2 bytes).

UUID is a property, which is unique to each company/chain of shops. Major is a property, which is unique to shop or you use it to specify a related set of beacons. Minor is a property, which is unique to aisle, or you use it to specify group of products or you use it to specify an individual product/beacon.


For ex: see the below screenshot:

 

When a smartphone is running Macy's app, it can be programmed to look for the Macy's UUID. In the above example, it is "B9407F30-F5F8-466E-AFF925556B57FE6D".  When Joe walks into Macy's store, the app on his smartphone detects this UUID and it looks at the major and minor values to determine which of the Macy's store you are in as well as the aisle your are in. So the major of 28600 indicates it is Macy's on Broadway Street, New York and minor of 55855 indicates it is Men's apparel section. Now the app sends major, minor properties along with Joe's userid to backend systems and in return Joe receives personalized coupons based on the aisle he is in and his past history etc.
Original post - BLE/iBeacon - common misconceptions

Read the original blog entry...

More Stories By Hari Gottipati

Hari K Gottipati is a software professional, consultant, speaker and freelance writer who specializes in Java, mobile computing, cloud computing, virtualization and Ajax. Proven Java enterprise lead, competitive analyst, technical architect and loves coding. Expert in analyzing market landscape for startup ideas and molding them into successful products with the technical/competitive advantage. Regularly writes for Syscon media, O'Reilly publications and his quotes can be often found in various technology news/magazines. Well known blogger and his blogs can be found at sys-con.com, onjava.com and xml.com. Speaks at various events on latest technologies including Mobile, Cloud computing, Ajax, Web 2.0, Web OS and of course Java. Hari serves on technical advisory board for various small to medium size companies where he provides technical vision for the future. Worked for many wireless startups, as well as big companies including Yahoo, Travelocity, and Motorola. Passionate about technologies and spends most of his time exploring bleeding edge software technologies.

@ThingsExpo Stories
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.