Welcome!

Wearables Authors: Dana Gardner, Yeshim Deniz, Elizabeth White, Carmen Gonzalez, Zakia Bouachraoui

News Feed Item

Vibes Announces Catapult Wallet Manager's™ Support for Apple's iBeacon Technology

Mobile wallet platform allows retailers to tap into hyper-local beacon technology for in-store shopper engagement

CHICAGO, Dec. 18, 2013 /PRNewswire/ -- Vibes (www.vibes.com), a mobile marketing technology leader, has announced its Catapult Wallet Manager platform now supports Apple's iBeacon technology, providing hyper-local marketing opportunities for retailers. The integration allows marketers to trigger timely and relevant information to their consumers based on their exact locations within a retail store.

(Logo:  http://photos.prnewswire.com/prnh/20131218/NE35177LOGO)

Launched as part of Apple's iOS 7 mobile operating system, iBeacon gives developers a framework to sense Bluetooth beacons – small devices broadcasting small amounts of data – within a 50-meter radius and trigger an action, such as a push notification. Apple's Passbook mobile wallet application is compatible with iBeacon, and when it senses a recognized iBeacon, content stored in the Passbook app can be brought to the consumer's home screen. 

"Retailers have always wanted to communicate relevant information to their customers while they shop in-store, but a major challenge has been the cost of implementing precise location-based solutions," said Alex Campbell, Vibes co-founder and chief innovation officer. "As a result, iBeacons – a cost-effective tool – will be used to change the in-store shopping experience. Retailers will now have greater ability to have highly contextual conversations with customers via their mobile devices that can really influence shopper behavior."

How iBeacon Works with Catapult Wallet Manager

Using Vibes' Catapult Wallet Manager platform, marketers can add up to 10 iBeacon IDs just as they would add locations into a mobile wallet campaign. From there, they have the ability to create a Pass that detects an iBeacon and controls the message that appears on the consumer's lock screen. For example, a consumer's loyalty card that is saved in Passbook can notify the shopper of bonus points they receive on purchases while they are in store.

"Beacons offer an innovative alternative to near field communication (NFC)," said John Haro, Vibes chief technology officer. "Three things – power, cost and range – allow it to be so. NFC has struggled to gain market adoption, so it will likely remain a niche technology that solves specific problems, whereas beacons could become a widely accepted technology that solves a range of retailers' problems."

The industry's only cross-platform mobile wallet management solution, Catapult Wallet Manager helps retailers quickly and easily create and manage mobile wallet campaigns using Google Wallet and Apple's Passbook. For more information, visit www.vibes.com/walletmanager.

About Vibes
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through mobile messaging, mobile wallet marketing leveraging Apple's Passbook and Google Wallet, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 4 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Gartner Research recently named Vibes a "Cool Vendor in Mobile Marketing" and Forrester Research, Inc. recently featured Vibes in the October 2013 Mobile Messaging Vendor Overview report. The Common Short Code Administration (CSCA) recognizes Vibes as one of only seven Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes

Contact:
Kristin Parran Faulder                                                                                                      
InkHouse (for Vibes)                                                                                                          
781-966-4100
[email protected]        

SOURCE Vibes

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
IT professionals are also embracing the reality of Serverless architectures, which are critical to developing and operating real-time applications and services. Serverless is particularly important as enterprises of all sizes develop and deploy Internet of Things (IoT) initiatives. Serverless and Kubernetes are great examples of continuous, rapid pace of change in enterprise IT. They also raise a number of critical issues and questions about employee training, development processes, and opera...
This month @nodexl announced that ServerlessSUMMIT & DevOpsSUMMIT own the world's top three most influential Kubernetes domains which are more influential than LinkedIn, Twitter, YouTube, Medium, Infoworld and Microsoft combined. NodeXL is a template for Microsoft® Excel® (2007, 2010, 2013 and 2016) on Windows (XP, Vista, 7, 8, 10) that lets you enter a network edge list into a workbook, click a button, see a network graph, and get a detailed summary report, all in the familiar environment of...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...