Welcome!

Wearables Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Jnan Dash, Roger Strukhoff

News Feed Item

Vibes Announces Catapult Wallet Manager's™ Support for Apple's iBeacon Technology

Mobile wallet platform allows retailers to tap into hyper-local beacon technology for in-store shopper engagement

CHICAGO, Dec. 18, 2013 /PRNewswire/ -- Vibes (www.vibes.com), a mobile marketing technology leader, has announced its Catapult Wallet Manager platform now supports Apple's iBeacon technology, providing hyper-local marketing opportunities for retailers. The integration allows marketers to trigger timely and relevant information to their consumers based on their exact locations within a retail store.

(Logo:  http://photos.prnewswire.com/prnh/20131218/NE35177LOGO)

Launched as part of Apple's iOS 7 mobile operating system, iBeacon gives developers a framework to sense Bluetooth beacons – small devices broadcasting small amounts of data – within a 50-meter radius and trigger an action, such as a push notification. Apple's Passbook mobile wallet application is compatible with iBeacon, and when it senses a recognized iBeacon, content stored in the Passbook app can be brought to the consumer's home screen. 

"Retailers have always wanted to communicate relevant information to their customers while they shop in-store, but a major challenge has been the cost of implementing precise location-based solutions," said Alex Campbell, Vibes co-founder and chief innovation officer. "As a result, iBeacons – a cost-effective tool – will be used to change the in-store shopping experience. Retailers will now have greater ability to have highly contextual conversations with customers via their mobile devices that can really influence shopper behavior."

How iBeacon Works with Catapult Wallet Manager

Using Vibes' Catapult Wallet Manager platform, marketers can add up to 10 iBeacon IDs just as they would add locations into a mobile wallet campaign. From there, they have the ability to create a Pass that detects an iBeacon and controls the message that appears on the consumer's lock screen. For example, a consumer's loyalty card that is saved in Passbook can notify the shopper of bonus points they receive on purchases while they are in store.

"Beacons offer an innovative alternative to near field communication (NFC)," said John Haro, Vibes chief technology officer. "Three things – power, cost and range – allow it to be so. NFC has struggled to gain market adoption, so it will likely remain a niche technology that solves specific problems, whereas beacons could become a widely accepted technology that solves a range of retailers' problems."

The industry's only cross-platform mobile wallet management solution, Catapult Wallet Manager helps retailers quickly and easily create and manage mobile wallet campaigns using Google Wallet and Apple's Passbook. For more information, visit www.vibes.com/walletmanager.

About Vibes
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through mobile messaging, mobile wallet marketing leveraging Apple's Passbook and Google Wallet, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 4 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Gartner Research recently named Vibes a "Cool Vendor in Mobile Marketing" and Forrester Research, Inc. recently featured Vibes in the October 2013 Mobile Messaging Vendor Overview report. The Common Short Code Administration (CSCA) recognizes Vibes as one of only seven Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes

Contact:
Kristin Parran Faulder                                                                                                      
InkHouse (for Vibes)                                                                                                          
781-966-4100
[email protected]        

SOURCE Vibes

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...