Welcome!

Wearables Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, Jnan Dash

Related Topics: Machine Learning , @CloudExpo, @DXWorldExpo, @ThingsExpo

Machine Learning : Blog Post

A Harsh Big Data Message | @ExpoDX #BigData #IoT #Analytics #SmartCities #DigitalTransformation

The real opportunity for Big Data vendors is to focus on this issue: ‘Determine how to get value from Big Data’

This is a short blog with a harsh message for Big Data vendors.

Camera fades in to Pastor Schmarzo heading to the pulpit…

What does the future hold for today’s Big Data vendors?  Hundreds of startups are rushing into the Big Data market to stake their claim to a market that IDC predicts will reach $187 billion by 2019.  Dang, that’s a big market, especially considering that the Global Business Intelligence market will only reach a trifling $20.8 billion by 2018 or the long-running ERP applications market is expected to reach a trivial $84.1 billion by 2020.  Yes, the big data market opportunity is very exciting indeed!

However, there is one little, teeny-weeny challenge for big data vendors trying to realize this financial bounty. The Gartner chart below summarizes this challenge very nicely (see Figure 1).

Figure 1 Source: Gartner

Many Big Data vendors are focused on selling “Infrastructure and/or architecture” because that’s the traditional way for software and hardware companies to “break the bank,” establish competitive differentiation (otherwise known as “architectural lock-in”, and make lots and lots of money.  They want to sell a “platform” that their customers and partners can use to solve any of a multitude of Information Technology (IT) needs. Since the days of IBM 360 mainframes and Microsoft DOS/Windows, selling a platform upon which others can build applications is the fastest way to untold riches.

Unfortunately with respect to Big Data, vendors selling “infrastructure and/or architecture” are selling to the wrong part of the organization. They are selling to the part of the organization where data is a cost to be minimized (and consequently, these vendors end up in one-sided battles with procurement on pricing and margin).  It’s a slippery slope that leads to burning through lots of investor money and without a happy ending.

Focus on “Make Me More Money”
The real opportunity for Big Data vendors is to focus on the #1 issue on the Gartner chart: “Determine how to get value from Big Data.”  This requires the Big Data vendors to talk to both IT (who owns the data and the technology infrastructure) AND the Business leaders (who are the ones trying to determine how to get value from Big Data).  You will start having conversations about helping organizations improve customer retention or reduce fraud or improve the quality of care or optimize network performance or expand predictive maintenance. This is not a conversation that ends with “oh, just buy my product.”

We tell our customers that Big Data requires a “think differently” approach where organizations need to “think differently” about how they are using data and analytics to power their business models, as embodied by the Big Data Business Model Maturity Index in Figure 2.

Figure 2: Big Data Business Model Maturity Index

Well, vendors need to experience this same “think differently” moment. Big Data vendors need to realize that to be successful, they need to work with their customers to help them become more effective at leveraging data and analytics to power their business models.  To be successful, Big Data vendors need to be able to drive a business value conversation in order to help organizations determine how to get value from Big Data.

Unfortunately, many Big Data vendors seem unwilling to invest in these types of conversations.  They just want to sell you a platform that solves all your problems and move onto the next opportunity.

And ultimately, this will lead to their demise.

“Thus ends today’s sermon.” Camera fades out to a light at the end of the tunnel – the Big Data Vision Workshop.

The post A Harsh Message for Big Data Vendors appeared first on InFocus.

Read the original blog entry...

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Hitachi Vantara as CTO, IoT and Analytics.

Previously, as a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide.

Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata.

Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

IoT & Smart Cities Stories
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and wor...
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, ...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...