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Dr Pepper to Introduce First-Ever Branded Game for the Apple iPhone

New Matchcaps Game Will Use the iPhone Safari Browser

PLANO, Texas, Nov. 5 /PRNewswire/ -- iPhone users do not have to wait until next February to experience the power of gaming thanks to the ingenuity of Dr Pepper. Today, Dr Pepper, the only soft drink with 23 flavors, released Matchcaps, the first-ever advergame designed specifically for the iPhone Safari browser.

"There's always more to Dr Pepper. Consumers want enhanced access to fun and games on their iPhones, and Dr Pepper will be the very first to deliver it to them," explained Andrew Springate, vice president of Dr Pepper marketing. "With the launch of this advergame, Dr Pepper can interact virtually with its consumers anytime, anywhere through their iPhones."

Developed by Imaginuity New Media, the game will follow the popular "match three" format that online gaming fans have loved for years. Unlike other games, the Dr Pepper game will not be affected by iPhone software updates, as it is accessed via the Safari browser.

Consumers will not be required to download the new Dr Pepper advergame - gamers can gain access by simply browsing http://www.drpepper.com/ or going directly to the game at http://www.drpepper.com/matchcaps.

Apple announced last week plans to distribute kits to third party application developers in February. Dr Pepper plans on converting the game for download to the iPhone once the developer kit is made available in the spring.

To find out more about Dr Pepper visit http://www.drpepper.com/. About Cadbury Schweppes Americas Beverages

Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott's Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo- hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit http://www.brandspeoplelove.com/.

Imaginuity New Media

Imaginuity New Media is a professional interactive services company in Dallas, which develops creative, world-class technologies to help customers connect with brands. Services include Advergames, Mobile Games, Blogs, Widgets, Podcasts, Social Networks, and other user-generated environments. For more information, call Allan G. Restrepo at 214-413-3264.

Cadbury Schweppes Americas Beverages

CONTACT: Lisa Travnik of Ketchum for Dr Pepper, +1-646-935-4249,
[email protected]

Web site: http://www.drpepper.com/matchcaps
http://www.drpepper.com/
http://www.brandspeoplelove.com/

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