Welcome!

Wearables Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Zakia Bouachraoui, Liz McMillan

Related Topics: Java IoT, Microservices Expo, Linux Containers, IT SOLUTIONS GUIDE

Java IoT: Article

Apple Beats Google Into No. 2 Position, Becomes World's Top Brand

Ikea, Starbucks, and Al Jazeera Feature Too In the Top Five

What does Apple have in common with Google, Ikea, Starbucks, and Al Jazeera? Answer: it has been rated one of the "most influential brands of 2004" in a survey conducted by the online magazine, Brandchannel. In fact, Apple came in at No. 1 - edging out Google, which took the top slot in the same survey one year ago.

Some 2,000 advertising executives, brand managers, and academics were asked: "Which brand had the most impact on your life in 2004?"

Asked why he thought Al Jazeera, the Arab News Channel, had made the list of "most influential brands," Brandchannel Editor Robin Rusch said, somewhat controversially:

"With all the news from Iraq and Afghanistan and the 'war on terror', a lot of people are really tuned into the news, and the major news sources have a western bias."

He added: "I think people are tuning in to al-Jazeera and looking at its website because it does offer another viewpoint. For the global community, it's one of the few points of access we have to news from the region with a different perspective."

Less contentious is Rusch's view on why Apple has edged Google out of the No.1 slot.

"The iPod is what has put Apple in the lead this year," he said. "Apple's just done an extraordinary job with innovation, technology and design."

Google's co-founders Sergey Brin and Larry Page probably took comfort in the fact that Google Inc.'s share price has doubled since they took the company public last year. You can't put the "most influential brand" title in the bank, after all. They can also console themselves, as Rusch pointed out, with the thought of how much growth potential Google still has: only 12.7 percent of the world's population has access to the Internet right now, leaving 5.6 billion potential future Googlers out there.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (9) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Omission 02/03/05 02:09:02 PM EST

No Yahoo! anywhere in the list. How weird is that?

Applemaniac 02/02/05 05:53:06 PM EST

Quite right too.

Europe Too 01/31/05 07:46:36 AM EST

Extraordinary. Al Jazeera came in the top five in Europe & N Africa regional vote too. Also, dont they have iPods in Europe or what??

Europe & North Africa

1. Ikea
2. Virgin
3. H & M
4. Nokia
5. Al Jazeera

www_datefloor_com 01/31/05 07:19:14 AM EST

Google gets their revenue mostly from search, they rely on people going to their site and search for keywords and click on the pay per click.

If their traffic is flat, there is very likely that their revenue is going to be flat.

You can track google traffic at Alexa.com. In the past 3 months, their traffic is almost flat, with slight increase in Dec.

Apparently, they try to put in marketing dollars toward in Dec. to generate revenue.

Their reach per million went up by 16%, which is good, however, the average page views per users went down by 13%.

And now this.

Slimmer Is Better 01/31/05 06:53:37 AM EST

Where was Coca-Cola, it is nowhere to be found in this year's global top five list - not even in the regional one, i.e. in the US? If this trend continues will we all get less fat on Coke's empty calories, and go jogging to the sound of our iPods instead. Sounds great! Googling isn't quite as good exercise but it beats drinking Coca-Cola too anyday as a worthwhile activity. Geeks agree? (Maybe not alas.)

Brandchannel 01/31/05 06:50:03 AM EST

##who owns Brandchannel anyhow, not Murdoch obviously!!##

No idea, but here are some other weird surveys they've done recently:

:: Singapore's Most Valuable Brands 2004

:: France's Best Brands by Value

:: Brazil's Best Brands 2004

Al Jazeera vs Fox 01/31/05 06:45:22 AM EST

If Al Jazeera is the world's fifth most influential brand, then Fox must be eating its heart out - who owns Brandchannel anyhow, not Murdoch obviously!!

Why? 01/31/05 06:40:19 AM EST

Maybe this Rusch guy can also explain why Apple still sticks with a one-button mouse! ;-)

If it's all the same to you 01/31/05 06:38:31 AM EST

I think I'd rather have an iPod than an Al-Jazeera video thanks.

IoT & Smart Cities Stories
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...